As with anything else that has to do with people’s experiences, understanding your audience is key.
Guerilla marketing campaign at Wimbledon. We targeted the day-long lines outside the tennis tournament to promote the new Philips electric toothbrush. People posed with the free cut-out smile to win a prize and later visited the website to see and share their pic. A few of the smiles may have somehow made their way into the actual event, televised from the stands. :-)
Designed and implemented the graphics throughout the ACC and Union Subway Station in accordance with brand guidelines and senior creative direction.
Smirnoff is all about the party. This campaign was direct and to the point. Displayed throughout Canada
This 200+ page brand guidelines outlined every detail of how the campaign was to be used in every circumstance and medium. After working on this job I was able to notice all variations every time I encountered this campaign over the years.
A sales tool used in pharmacies across the UK.