When you’re the little guy competing on a Las Vegas trade show floor, you need a brand that will seize attention and intrigue potential customers. It needs to entice them to test the product—and ultimately, fall in love with it.
Their audience’s prime concern was about how well Audera’s consultant would integrate and work with the larger in-house engineering team.
The beauty of dancers is that when they work in perfect harmony, they seem to move as one. That’s how in-sync Audera is when they work with their clients. Using imagery of dancers to convey Audera’s precision in partnership, we created a brand identity that frames their technology in an original and unique way.