CHIEF CHIA - Naming, logo design
Afsoun has a passion for healthy living—plus some great recipes for chia pudding. So good in fact, that she's quickly becoming recognized among her peers. Time to brand this thing.

Create a brand identity that will appeal to a large audience and stay flexible enough to grow and accommodate all kinds of chia products.


Chia seeds have been used by the Mayans, Aztecs and Incas. In fact, the seeds we consume today are imported from the fields of Central and South America.


Respect the origin of the seed and honour the hard-working farmers who brings it to us. The logo reflects chia farmers with a simple character.

I designed a logo that’s simple and eye-catching to stand out on various different kinds of packaging and marketing material, as well as throughout various social media platforms.
Utilised a template for a simple landing page customised to the brand.