Identify the target market and sales cycle, and then create a brand identity and website that will appeal to this audience. Oh and help them understand the service.
I spent some time with this girl named Nikki. Kidding. Sort of. Nikki was a created persona, a representative of our ideal target market—who helped us create an identity and establish a brand strategy.
The flip or page turn in the logo represents the page-turning software or flipping through of content online.