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NBA LOGO DESIGN

NBA Logo and the Legend of Jerry West

One of the most recognizable symbols associated with the NBA is its iconic logo. Often referred to as the “Jerry West logo,” it has become a symbol of excellence, athleticism, and the spirit of competition.

NBA LOGO DESIGN HISTORY

History of the Jerry West NBA Logo

This NBA logo, the one we all know, came into existence in 1969 when the league sought to establish a visual identity that would resonate with fans. Alan Siegel, a prominent designer, and CEO of Siegelvision, a brand identity consultancy, was commissioned to create a logo that embodied the essence of the game. Siegel drew inspiration from a photograph of the iconic Jerry West, then a superstar player for the Los Angeles Lakers, captured mid-dribble. The silhouette of West, dribbling with precision and grace, became the foundation for the NBA logo.

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JERRY WEST HISTORY

Jerry West: A Basketball Legend

Jerry West, born on May 28, 1938, in Chelyan, West Virginia, rose to become one of the greatest players in NBA history. Playing predominantly for the Los Angeles Lakers from 1960 to 1974, West left an indelible mark on the sport. Nicknamed “Mr. Clutch” for his ability to perform under pressure, West’s exceptional skills as a shooter, playmaker, and defender made him a force to be reckoned with.

Throughout his illustrious career, West achieved numerous accolades. He was a 14-time NBA All-Star, a two-time NBA scoring champion, and earned the NBA Finals MVP in 1969 despite his team’s loss to the Boston Celtics. West’s passion, dedication, and unwavering commitment to the sport made him a revered figure both on and off the court.

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NBA LOGO DESIGN HISTORY

NBA Logo’s Evolution

The NBA logo featuring Jerry West’s silhouette has remained largely unchanged since its creation. However, there have been occasional discussions and debates surrounding its potential alteration. Some argue that a new logo is needed to represent the evolving NBA, while others believe that the existing logo has become an iconic symbol that should be preserved.

Despite the occasional debates, the NBA logo, with its sleek design and connection to Jerry West, has become an integral part of basketball culture. It is instantly recognizable and universally associated with the sport. Players and fans alike embrace the logo as a representation of the league’s history, excellence, and the values it upholds.

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NBA LOGO DESIGN HISTORY

NBA logo Cultural Significance

The NBA logo has transcended the confines of basketball and has become a cultural icon. It is prominently displayed on merchandise, apparel, and arenas, serving as a badge of honor for teams and fans. The logo’s popularity has been further fueled by the growth of the league and the globalization of basketball.

Moreover, the NBA logo has inspired countless aspiring athletes to pursue their dreams. The image of Jerry West’s silhouette embodies the ideals of perseverance, skill, and sportsmanship, serving as a reminder that greatness can be achieved through hard work and dedication.

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The NBA logo, featuring Jerry West’s iconic silhouette, stands as a testament to the sport’s rich history and the exceptional talent that has graced its courts.

It represents the NBA’s enduring legacy and the values it upholds—excellence, competition, and the pursuit of greatness.

SOURCES AND REFERENCES

Interested in more?

wikipedia.org // logodesignlove.com // bleacherreport.com // sbnation.com // 1000logos.net // logomyway.com // andscape.com

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