Sharing the happy soul of spirituality in a logotype
A place where happiness is shared
Diane is a meditation practitioner who wanted to open a store to provide spiritual items to the people of Toronto. She needed a logo that expressed her happy soul.
Challenge
She had a great name in mind and needed a logo that would convey pure joy while engaging with her audience.
Solution
Created a brand identity that reflected her audience’s attitude towards life through harmonious shapes and forms.
Outcome
The “S” character resembled an infinite circle, a symbol that represents our borderless universal consciousness.
LOGO DESIGN
GRAPHIC DESIGN
Who is HappySoul?
They provide spiritual tools and meditation objects for your life journey.
Diane was an accountant who found her path through Reiki and meditation. After exploring it for years, she wanted to create a space where people could find the right objects for their journey towards happiness.
Hand drawn logo design
Graphic design and product mockups
Andy created a logo that draws on concepts that my clients and potential clients know well, which he then incorporated in a fun way. If I ever doubted that someone could visually capture emotions in a drawing, well, that’s no longer the case!
