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Sharing the soul of spirituality in a visual form

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A place where happiness is shared

Diane is a meditation practitioner who wanted to open a store to provide spiritual items to the people of Toronto. She needed a logo that expressed her inner calling.

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Challenge

She had a great name in mind and needed a logo that would convey pure joy while engaging with her audience.

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Solution

Created a brand identity that reflected her audience’s attitude towards life through harmonious shapes and forms.

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Outcome

The “S” character resembled an infinite circle. A symbol that represents our borderless universal consciousness.

LOGO DESIGN
GRAPHIC DESIGN

Who is HappySoul?

They provide spiritual tools and meditation objects for your life journey.

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Start
2016
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Term
Medium
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Cost
Low
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Scope
Small

Diane was an accountant who found her path through Reiki and meditation. After exploring it for years, she wanted to create a space where people could find the right objects for their journey towards happiness.

Hand drawn logo design

Graphic design and product mockups

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Andy created a logo that draws on concepts that my clients and potential clients know well, which he then incorporated in a fun way. If I ever doubted that someone could visually capture emotions in a drawing, well, that’s no longer the case!

Diane Keyley
Founder
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UX DESIGN
BRANDING DESIGN

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DESIGN SYSTEM
UX ARCHITECTURE

See how this design system helped build a consistent user journey.

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UX DESIGN
LOGO DESIGN

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