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One-on-one personal training, together, in parallel

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Personal training studio

Damian and Jenny are partners in life and business. Their job? They work in parallel with their clients to help them achieve their fitness goals.

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parallelfitness-website-design
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Challenge

Come up with a unique name and identity that reflects Damian’s and Jenny’s philosophy while appealing to their core audience.

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Solution

Their audience comes to them for personal one-on-one service. Create a look and feel that reflects this ideal while inspiring a drive to succeed?

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Outcome

The circle is the rising sun—a new beginning. Two lines cut through, blazing a path to success. Two lines, because you don’t have to do it alone.

LOGO DESIGN
GRAPHIC DESIGN
UX DESIGN
PHOTOGRAPHY

What is Parallel?

A studio that offers a complete one-on-one training program with a personalized experience.

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Start
2011
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Term
Medium
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Cost
Medium
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Scope
Medium

The website is a responsive Wordpress template customized to the Parallel brand. The core feature was a calendar that allowed users to see available classes and one-one sessions.

Naming, Brand strategy & Logo design

Website and product design

Photography

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Well worth it. Would definitely hire him again. The brand name and design is unique. The website is amazing, loaded with the latest tech, its solid to the point, adjustable and after our specific market.

Damian Lambert
Co-Founder, Parallel Fitness
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