Brand Campaign Design Toronto
DESIGN AN EXPERIENCE

As with anything else that has to do with people’s experiences, understanding your audience is key.

PHILIPS GUERILLA MARKETING CAMPAIGN - WDMP, LONDON

Guerilla marketing campaign at Wimbledon. We targeted the day-long lines outside the tennis tournament to promote the new Philips electric toothbrush. People posed with the free cut-out smile to win a prize and later visited the website to see and share their pic. A few of the smiles may have somehow made their way into the actual event, televised from the stands. :-)

CROWN ROYAL EVENT DISPLAY, AIR CANADA CENTRE - TRAFFIK, TORONTO

Designed and implemented the graphics throughout the ACC and Union Subway Station in accordance with brand guidelines and senior creative direction.

SMIRNOFF OOH DISPLAY - TRAFFIK, TORONTO

Smirnoff is all about the party. This campaign was direct and to the point. Displayed throughout Canada

BACARDI GLOBAL BRAND GUIDELINES - RKCR/YR, LONDON

This 200+ page brand guidelines outlined every detail of how the campaign was to be used in every circumstance and medium. After working on this job I was able to notice all variations every time I encountered this campaign over the years.

NIQUITIN POINT OF SALE DISPLAY - HAYGARTH, LONDON

A sales tool used in pharmacies across the UK.