Designing brand campaigns for global titans or products for ambitious startups. One thing remains the same. Great design is simple, but simple is far from easy.
For over a decade, I’ve been creating memorable brand identities coupled with engaging product designs and visual design language all focused around the customer experience.
After running with some of the worlds biggest agencies on global brands in London I returned to Toronto and launched a design consultancy with an established global network of industry experts that help brands achieve their goals.
Whether working on a new product design for a global brand, a bootstrapping startups logo, or my bike, I’ve never hesitated to get my hands dirty and put in the hours to create something unique. Hustling on a team at a top design agency or leading my own team to lauch a new startups product, my work has always been centred around a key element: a strategic idea communicated simply and beautifully.
This timeline below illustrates the agencies I've worked for along with the clients I worked with as a fulltime and freelance graphic designer + director creating Logo Designs, Full Brand Identities, and Visual Designs. The bigger the logo size, the more time I’ve spent working with that client.