A tailored suit makes an impression. So does an old faded T-shirt. It just depends on what kind of impression you want to make. In the same way, identity design helps businesses make a statement, except it tells your story through graphics and words.
So you’ve nailed your story. Your brand is damn near invincible. Oh wait. It’s not.
Just like anyone whose joke has landed flat, you need to know your audience.
Who are you talking to? What do they like? Why the hell should you care about your target audience anyway?
Without a target, you’re just throwing darts at the wall. And you don’t get points for that.
Research sounds boring
Yes, but research also informs you about your audience, your industry, and your competitors. You’d be crazy not to do it.
What’s in a name?
An effective name for your brand will ideally be relevant, work with visual elements, and roll off the tongue easily. It would also be nice if the .com is available.
But, for your brand’s name to be truly kick-ass, it must have three things. These three simple qualities are even more important than the ones listed above. Curious about what these three amazing things are?Contact me
Tag, you’re It
Support your brand’s identity with an epic tagline. Make it relevant. Make it memorable.
Take it for a test drive
Test your best ideas with your audience, and make sure they’re your target demographic. Why?
Would you try to sell a Ferrari to a soccer mom or a middle-aged banker who’s going through a mid-life crisis?
Design, AKA the fun part
This is where you bring your identity to life. The colours, the fonts, the imagery—it all happens here.
More about the design process
To help you make decesions through the design process it can often be helpful to create a persona. This is a bio of your ideal target demographic. Paint a detailed picture of this persons life. The more detailed the better.
Agile & Non-linear
I'm quick on my feet and will adapt to your constantly evolving needs, whether it’s a website, signage, or a global campaign. Most importantly, they’ll have one consistent brand look and feel.
These are my Design Dees, they are structured in an organic circular chart because they should all be addressed at the start of your design process and re-visited throughout.
Finished… Sort of
When your brand identity is established, it’s in its infancy—and babies are fragile, so protect it with all your might. Use your brand guidelines. Maintain your brand’s tone. Preserve your brand look and feel. Keep the story alive.