Simplicity is a language that everyone understands.
AMO already had a huge audience; the challenge was that this audience is so huge that it encompasses both rural and urban communities. I refreshed their existing identity with a simple vector graphic illustration style and images that speak to their diverse audience.
Fonts are amazing. They can convey security and trust—or clumsiness and a total lack of design awareness. God help you if you use Comic Sans.
"Andy updated the brand and came up with a great solution that was both unique and worked well with the constraints of our many stakeholders."
Nancy Plumridge, Director of Administration & Business Development, Association of Municipalities of Ontario