Freelance life can be lonely. You’re a lone wolf, taking on one client after another. Colab is a community where freelancers can work in a collaborative workspace and transform their ideas into reality.
The space already had an awesome location and a fiercely loyal community. It just needed an identity to help members further engage and promote it.
I created an identity that is simple and direct, much like the concept of coworking. The shape within the "C" represents the desk, or shared space, connecting with the outside world.