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  1. Process
  • CCH Insight identity design - Tax Indight
  • CCH Insight identity design - Audit Indight
  • CCH Insight identity design - Accounting Indight
  • CCH Insight identity design - Practice Development Indight
CCH Insight corporate identity design

If you’re in the business of offering financial insight, success depends on the quality of your content and the transparency of your message. We all remember the last time financial institutions weren’t transparent and how well that turned out.

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I built the brand identity around transparency and split it into four sub-divisions with their own supporting icons.

Each icon identifies an industry-focused white paper. The brand is clean, minimal, and distinctive.

CCH Insight corporate identity design
CCH Insight website design
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CCH Insight whitepaper design - cover

"The brand takes on the challenge of uniting four different elements very well and really emphasizes the transparency that is at the core of what we do."

Rachel Bown, Head of CCH Marketing at Wolters Kluwer
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