A Toronto startup with the best flipping software around. Convert your PDF into a microsite simply by uploading it.
We needed deep insight into the demographic, so I spent some time with this girl named Nikki. Kidding. Sort of.
Nikki was a created persona, a representative of our ideal target market. I needed this target to create an identity and establish a brand strategy.
The result? Uberflip. The name evokes the delight of playfulness, which I incorporated into brand elements like illustrations and the German U, a truly unique character.
"It’s had a massive impact on our team culture and a tremendous impact on our business. We quadrupled our customer base this past year – with a new brand no one had ever heard of"
Yoav Schwartz, Uberflip CEO