A Canadian property and casualty insurance company developed a new scientific pricing platform set to take the insurance industry by storm.
We developed a video simplifying this rather complex topic. “We will thoroughly evaluate risk using exposure, experience and behavioural models enhanced by deep learning AI.” A mouthful right?
Solution: Impactful brand Identity with a contemporary logo that’s strong, crisp, memorable, and inspires security. Coupled with a illustration style that could evolve as quickly as the brand. A consistent look and feel that could morph to reflect whatever message we need to communicate.
After researching the industry, competitors and speaking with individual customers it was clear that they needed a bold logo that signifies strength and stability while still being a contemporary design that will stand out.
When talking with actuaries and experts with in-depth insurance knowledge it can be difficult to clarify messaging. Like any industry they are so involved in the details that it’s hard to imagine how others don’t see things as clearly. We like to think that cutting through the jargon simplifying your message and supporting it with the right visuals is just one small way we can help you.
