AUDERA – Brand strategy, logo design and promotional material
AUDERA ACOUSTICS
THE CLIENT
Audera develops and designs complete and integrated power management solutions which are at the heart of the design of high performance consumer and professional audio systems.
CHALLENGE

When you’re the little guy competing on a Las Vegas trade show floor, you need a brand that will seize attention and intrigue potential customers. It needs to entice them to test the product—and ultimately, fall in love with it.

INSIGHT

Their audience’s prime concern was about how well Audera’s consultant would integrate and work with the larger in-house engineering team.

CONCEPT

The beauty of dancers is that when they work in perfect harmony, they seem to move as one. That’s how in-sync Audera is when they work with their clients. Using imagery of dancers to convey Audera’s precision in partnership, we created a brand identity that frames their technology in an original and unique way.

BROCHURE DESIGN
A clear message, both visual and written, that addresses the audience’s prime concern: can we work well together?
JOHN FRENCH, CEO
"Andy took our brand and brought it into the 21st century. It’s modern and beautiful, and it’s really different from the sea of businesses in competition with us."