HAPPYSOUL - Logo design, signage design
HAPPY SOUL
THE CLIENT
Diane was an accountant who found happiness in meditation. She had explored ancient mysteries, learned reiki and other modalities before deciding to open a store to inspire people on their personal journeys. Unique, hey?
CHALLENGE

She had a great name in mind and needed a logo that would convey pure joy while engaging with her audience.

INSIGHT

In urban cities, spirituality, meditation, and yoga have become replacements for religion to many young people.

CONCEPT

The "S" character mimics an infinity symbol—a familiar shape to the audience.

WORDMARK DESIGN
A bespoke, handcrafted wordmark with a freeform shape.
SIGNAGE DESIGN
Storefront mockup with colours that jump out at you from the street.
DIANE KEWLEY, OWNER
“Andy created a logo that draws on concepts that my clients and potential clients know well, which he then incorporated in a fun way. If I ever doubted that someone could visually capture emotions in a drawing, well, that’s no longer the case!”