HUBOH - Nameing and logo design
HUBOH
THE CLIENT
Out of home advertising, or OOH as it’s known in the media industry, is the term used for billboards, bus stops, and anywhere that you see advertising. Huboh is the latest brand to hit this market.
CHALLENGE

Come up with a name and brand identity that’s available for trademark. With a six-character-or-less .com option. AND must appeal to both media buyers and property owners. AND have a clean aesthetic that stands out from the crowd. Whew.

INSIGHT

Huboh’s unique selling point: its technology, which uses state-of-the-art digital displays that operate like computers or “Smart Hubs.”

CONCEPT

It's a digital hub that’s for OOH (out-of-home) media buyers. HUB-OOH, or Huboh!

WORDMARK DESIGN
The logo is designed to appeal to a broad audience and fit into various applications across all digital and print media.
JAYME LEVES, FOUNDING PARTNER
"We needed something that was descriptive and easy to understand, and Andy came up with the perfect name. He understood the landscape that we’re working in and you can definitely tell Huboh apart from our competitors."