NEAT NEST – Naming, logo design, web design
NEAT NEST
THE CLIENT
Laura was eager to bring her professional cleaning service into the fast-paced start-up world. She had already been cleaning places throughout Liberty Village and the downtown area, and now wanted to dominate and expand.
CHALLENGE

Create a brand that would appeal to busy professionals living in Liberty Village and downtown Toronto.

INSIGHT

We decided to keep the focus on condos and apartments as they were the easiest to estimate without a site visit. Laura's plan was to be more hands-off on the actual cleaning and focus on sales and promotion instead.

CONCEPT

Clean, simple, and easy to remember. Your home is your nest. Turns out Google got on that train first. But hey, it still works.

WORDMARK
I created a wordmark that’s designed to stand out and be remembered. Google had already established their powerful “nest” brand and though it may seem counterintuitive, we thought that as a small startup, why not embrace it? It may not be the strongest long-term strategy, but it’s definitely a good way to get started.
DOOR HANGER
The door hanger provides an opportunity to promote the business every time they clean an apartment.
WEBSITE DESIGN
The website is a simple landing page that allows the user to quickly request their cleaning appointment.
www.neatnest.ca