PARALLEL FITNESS - Brand strategy, naming, logo design, signage, photography, Wordpress website
PARALLEL FITNESS
THE CLIENT
Damian and Jenny are partners in life and business. Their job? To align and work in parallel with you to achieve your fitness goals.
CHALLENGE

Come up with a unique name and identity that reflects Damian’s and Jenny’s philosophy while appealing to their core audience.

INSIGHT

Their audience comes to them for personal one-on-one service. How can we create a look and feel that reflects this ideal while inspiring a dynamic energy and drive to succeed?

CONCEPT

The circle is the rising sun—a new beginning. Two lines cut through, blazing a path to success. Two lines, because you don't have to do it alone.

WORDMARK DESIGN
The letters have a slight angle, creating a forward momentum.
The website is a responsive Wordpress template with a look and feel customized to the Parallel brand.
www.parallelfitness.ca
Damien Lambert, Partner
"One year after creating our new brand, we’ve grown from two to seven personal trainers and our future has never looked brighter."