TRAINEDTO - Naming, logo design, package design mockups
TRAINEDTO
THE CLIENT
Hin has a passion for training. He also discovered that many simple products he loves to use during and after his workout were overpriced.
CHALLENGE

Create a brand identity that appeals to Toronto's hardcore CrossFit crowd.

INSIGHT

Exercising is one thing, but the hardcore CrossFitters are dedicated. Think Iron Man and Tough Mudder. These individuals love the burn and push themselves to the limit.

CONCEPT

When training hard, you’re constantly in search of motivation. So, we just baked it in to the brand with a brand name that’s part of a motivational tagline that adapts to whatever needs we’re marketing to. Now, the possibilities are endless.

LOGO DESIGN
The logo is perfectly arranged with consistent spacing and is inspired by symbols found in ancient forms of martial arts training, such as at dojos.
PACKAGE DESIGN MOCKUP
One of the many products they are launching is a muscle-relaxing balm.
HIN, Owner
“I love that Andy came up with a name that includes both the determination with which we train and also the fact that we’re local and based in Toronto.”