UBERFLIP - Naming, brand strategy, logo design, UI/UX, and web design
UBERFLIP
THE CLIENT
A content marketing platform, Uberflip lets you convert your PDF into a microsite simply by uploading it. It streamlines content management, speeds up lead generation, and fuels marketing automation.
CHALLENGE

Identify the target market and sales cycle, and then create a brand identity and website that will appeal to this audience. Oh and help them understand the service.

INSIGHT

I spent some time with this girl named Nikki. Kidding. Sort of. Nikki was a created persona, a representative of our ideal target market—who helped us create an identity and establish a brand strategy.

CONCEPT

The flip or page turn in the logo represents the page-turning software or flipping through of content online.

LOGO DESIGN
How do you resist the welcoming smile of a German “u??”
WEBSITE DESIGN
UI/UX and graphic design
www.uberflip.com
YOAV SCHWARTZ, CEO
"It’s had a massive impact on our team culture and a tremendous impact on our business. We quadrupled our customer base this past year—with a new brand no one had ever heard of."