Create a North American counterpart for an established property developer in China. It must appeal to the North American audience while maintaining a Chinese connection.
Although Uhon is developing properties in North America, they still plan to work largely with Chinese businesses and would need to appeal to a Chinese market.
While searching through Chinese characters, I discovered one that resembled the English letter "H" that also happened to translate as "Rise" in Chinese. It was the perfect way to bind the two cultures under one idea.