VERDICT MOBILE APP - Logo design
VERDICT MMA APP
THE CLIENT
Three young software developers—who also happened to be avid MMA fans.
CHALLENGE

Create a mobile app that allows the audience to judge the outcome of UFC and other MMA fights in real time. The app will then compare the users’ verdict with the actual results from the judges.

INSIGHT

Young male audience? Meet strong dynamic logo.

CONCEPT

Beyond just applying a distortion effect to a font, a truly unique wordmark requires careful consideration. The bowtie effect illustrates a dynamic tension that embodies the spirit of fighting.

WORDMARK DESIGN
The verdict is in: a wordmark that’s both tough and energetic.
LOGO DESIGN
The V in the icon resembles a tipping scale, reflecting the “judging” aspect of the app.
SANJAY THANUR, FOUNDING PARTNER
“Really dig the logo that Andy designed for us. It’s bold, clean, and very MMA.”