Solid yet friendly: brand strategy that expresses both
Making insurance more relatable.
A FinTech Startup that quoted insurance using AI. They needed a complete brand strategy to share the complexities of their industry in a simple form.
Challenge
Communicating the main attributes of an insurance company while offering a friendly and engaging experience.
Solution
To create a logo and brand identity that conveys stability through modern, relatable illustrations.
Outcome
A brand strategy that relates to the target audience and makes insurance details easy to digest.
LOGO DESIGN
BRANDING DESIGN
IDENTITY DESIGN
UX DESIGN
ILLUSTRATION
What is Max?
A Canadian property and casualty insurance company that developed a new scientific pricing platform
Helping clients to understand how this insurance company uses AI to determine the pricing of future claims, was only possible through an eclectic and engaging visual language.
Brand Strategy
Logo design and Visual guidlines
Website and product design
Illustration style and visual language
SVG Animation & Explainer Video
Event & office space design
Pitch deck & presentation template
Andy did a phenomenal job with the Brand Identity Design. His progressive eye leads towards remarkable results that take all your needs into consideration. He’s no one trick pony and there is no one else like him. If you’re looking for a consultant or expert designer he’s a very low risk.
Nilesh Vasani
CEO at Max
Applying the identity
To share the new brand identity with the company and clients, we implemented it consistently across all contact points.
Office design
From wall graphics to signage, the new identity was portrayed throughout the environment.
Website design
Building a website with a friendly user experience and engaging animations.
Event design
Presentation decks, shirts, gift bags, hats, even toys. This brand was designed to be shared.
Simplify a complex topic
Explainer video
We either said: “We will thoroughly evaluate risk using exposure, experience and behavioural models enhanced by deep learning AI”, or explained it through an animated video. We obviously chose the latter.
