Bomou Bakery case study, 2019
Creating a brand identity that captures and expresses Bomou’s expertise at making high-quality artisanal bread.
Finding the proper ingredients to express a playful, simple and sophisticated look that could connect with the audience.
We created an identity that combined the finesse of the french tradition with a fashionable and modern style.
A simple identity guide will get your brand design started on the right track. Logo usage, brand colours, typography, and basic illustration style are among its main features.
Based on Parisian fashion illustrations yet simplified in stroke and colour, a series of characters were created to express the audience’s lifestyle. The main ingredients used in Bomou’s products such as wheat, became a vital part of the new visual identity.
Similarly to how a component based design system works in digital, this new set of patterns was established for all physical products.
A simple visual message shared through different points of contact with the audience.
Traditional bags for freshly-made breads and baguettes.
More than 20 different jam labels were designed, applying Bomou’s new branding design concept to each flavour separately.
Connect with the digital audience through the adaptation of the new visual identity across all social media platforms.
The logo design and patterns were applied to working uniforms, bakery walls, and facades. Welcoming all customers to a freshly-made experience.
Distinguishing servers from chefs with class and elegance.
Andy translated what we needed to express in each product into beautiful graphics that related to my customers. Many of them told me how much they love the way my products look and taste. I will continue to collaborate with Andy, again and again.