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BRANDING DESIGN

Using simple ingredients to craft a fresh brand identity

Bomou Bakery case study, 2019

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Challenge

Creating a brand identity that captures and expresses Bomou’s expertise at making high-quality artisanal bread.

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Solution

Finding the proper ingredients to express a playful, simple and sophisticated look that could connect with the audience.

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Outcome

We created an identity that combined the finesse of the french tradition with a fashionable and modern style.

THE PROCESS

Establish a brand with design patterns and visual consistency

Bomou Toronto Logo Design

Identity Guide

A simple identity guide will get your brand design started on the right track. Logo usage, brand colours, typography, and basic illustration style are among its main features.

Based on Parisian fashion illustrations yet simplified in stroke and colour, a series of characters were created to express the audience’s lifestyle. The main ingredients used in Bomou’s products such as wheat, became a vital part of the new visual identity.

Apply the new brand design across all packaging

Consistent pattern and logo placement

Similarly to how a component based design system works in digital, this new set of patterns was established for all physical products.

  • Hand crafted prototypes
  • Sourced off-shore production
  • Adjusted and approved production streams
  • Logistic planning to avoid bottle necks

Consistency, above all else

A simple visual message shared through different points of contact with the audience.

Packaging

Classic paper bags

Traditional bags for freshly-made breads and baguettes.

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Adapt the brand design to new product lines.

Yes, it tastes as good as it looks.

More than 20 different jam labels were designed, applying Bomou’s new branding design concept to each flavour separately.

Each flavour is identified by colour and custom illustration.
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A custom cap sticker, characters and ingredient illustrations were included for each flavour. A single security sticker was used on all favours
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Present your new brand design to the world.

Social outreach

Connect with the digital audience through the adaptation of the new visual identity across all social media platforms.

Bakery’s interior and exterior design.

The logo design and patterns were applied to working uniforms, bakery walls, and facades. Welcoming all customers to a freshly-made experience.

Approns

Approns

Distinguishing servers from chefs with class and elegance.

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Bomou Toronto Logo Design

Andy translated what we needed to express in each product into beautiful graphics that related to my customers. Many of them told me how much they love the way my products look and taste. I will continue to collaborate with Andy, again and again.

Negar Sabzevari
Partner at Bomou Bakery
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