DESIGN THINKING
Empathy, where does it fit in your design process?
EcampusOntario case study, 2017
Challenge
Understand the educational needs of the diverse users, then offering a clear and engaging experience through the platform.
Solution
Employ design thinking as a means to define the users needs and find the proper solution for them.
Outcome
A functional and consistent user experience and a visual identity that allowed them to feel connected with the brand.
Unite your team through a design thinking workshop
While working for eCampusOntario, we conducted a design thinking workshop that allowed us to clearly define their user experience and goals.
This design-thinking process follows an overall flow of understanding, exploration, and execution.
- Empathize—Truly understand your users’ needs
- Define—Your Users’ Needs and Problems
- Ideate—Disrupt, get crazy and create Ideas
- Prototype—Build a product with core features
- Test—With real users for feedback
- Implement—Turn the vision into reality and deploy
Empathize
We analyzed all the relevant data as a team to have an understanding of the problem, target user, and the market.
Define
We worked together on defining what the user’s main problems were and looked for new areas to improve.
Ideate
We came up with innovative ideas that aimed to help improve and simplify the user experience.
Prototype
Through a tactile model, put your main ideas into practice to pinpoint which areas work and which didn’t.
Test
We monitored users while interacting with prototypes and used their input as a catalyst for improvement.
Implement
An identity guide sets your visual foundation. For Ecampus, we expressed the user’s lifestyle through logo, colour, typography and illustration.
Create an experience inspired by your user’s needs. We designed a product that offered an easy, clear and interactive navigation for program & course search.
For eCampus we designed a marketing site that applied the new visual features as well as a well-determined user experience.
Apply your visual language across various touch points.
Andy did an amazing job of capturing the essence of our research and innovation work in higher education. He translated our vision and mission into a set of designs that work on the web, in print and physical collateral.
David Porter
CEO at eCampusOntario
Ready to start design thinking?
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