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DESIGN THINKING

Empathy, where does it fit in your design process?

EcampusOntario case study, 2017

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Challenge

Understand the educational needs of the diverse users, then offering a clear and engaging experience through the platform.

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Solution

Employ design thinking as a means to define the users needs and find the proper solution for them.

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Outcome

A functional and consistent user experience and a visual identity that allowed them to feel connected with the brand.

Unite your team through a design thinking workshop

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While working for eCampusOntario, we conducted a design thinking workshop that allowed us to clearly define their user experience and goals.

This design-thinking process follows an overall flow of understanding, exploration, and execution.

  • Empathize—Truly understand your users’ needs
  • Define—Your Users’ Needs and Problems
  • Ideate—Disrupt, get crazy and create Ideas
  • Prototype—Build a product with the few s features
  • Test—With real users for feedback
  • Implement—Turn the vision into reality and deploy
DESIGN THINKING PROCESS

Empathize

Think and feel like your users do

We analyzed all the relevant data as a team to have an understanding of the problem, target user, and the market.

Define

Find problems and identify user needs

We worked together on defining what the user’s main problems were and looked for new areas to improve.

Ideate

Brainstorm a range of crazy, creative ideas

We came up with innovative ideas that aimed to help improve and simplify the user experience.

Prototype

Build tactile examples of your key ideas

Through a tactile model, put your main ideas into practice to pinpoint which areas work and which didn’t.

Test

Evaluate your work with real users

We monitored users while interacting with prototypes and used their input as a catalyst for improvement.

Implement

Identity design

An identity guide sets your visual foundation. For Ecampus, we expressed the user’s lifestyle through logo, colour, typography and illustration.

Product design

Create an experience inspired by your user’s needs. We designed a product that offered an easy, clear and interactive navigation for program & course search.

Website design

For eCampus we designed a marketing site that applied the new visual features as well as a well-determined user experience.

Apply your visual language across various touch points.

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Converting our user’s daily life into cool illustrations
There is no better way to connect with your audience than to exemplify their lifestyle. We took this premise as a concept for the illustration style, allowing users to relate to the new identity.
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Andy did an amazing job of capturing the essence of our research and innovation work in higher education. He translated our vision and mission into a set of designs that work on the web, in print and physical collateral.

David Porter
CEO at eCampusOntario
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