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Solid yet friendly: brand strategy that expresses both

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Making insurance more relatable.

A FinTech Startup that quoted insurance using AI. They needed a complete brand strategy to share the complexities of their industry in a simple form.

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Challenge

Communicating the main attributes of an insurance company while offering a friendly and engaging experience.

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Solution

To create a logo and brand identity that conveys stability through modern, relatable illustrations.

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Outcome

A brand strategy that relates to the target audience and makes insurance details easy to digest.

IDENTITY DESIGN
UX DESIGN
BRANDING DESIGN
LOGO DESIGN
ILLUSTRATION

What is Max?

A Canadian property and casualty insurance company that developed a new scientific pricing platform

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Start
2018
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Term
Long
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Cost
High
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Scope
Large

Helping clients to understand how this insurance company uses AI to determine the pricing of future claims, was only possible through an eclectic and engaging visual language.

Brand Strategy

Logo design and Visual guidlines

Website and product design

Illustration style and visual language

SVG Animation & Explainer Video

Event & office space design

Pitch deck & presentation template

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Andy did a phenomenal job with the Brand Identity Design. His progressive eye leads towards remarkable results that take all your needs into consideration. He’s no one trick pony and there is no one else like him. If you’re looking for a consultant or expert designer he’s a very low risk.

Nilesh Vasani
CEO at Max
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Applying the identity

To share the new brand identity with the company and clients, we implemented it consistently across all contact points.

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Office design

From wall graphics to signage, the new identity was portrayed throughout the environment.

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Website design

Building a website with a friendly user experience and engaging animations.

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Event design

Presentation decks, shirts, gift bags, hats, even toys. This brand was designed to be shared.

Simplify a complex topic

Explainer video

We either said: “We will thoroughly evaluate risk using exposure, experience and behavioural models enhanced by deep learning AI”, or explained it through an animated video. We obviously chose the latter.

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DESIGN THINKING
UX DESIGN

Make your users the core of your brand through a design thinking workshop.

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ANIMATION
ILLUSTRATION

See how a friendly look can raise awareness about a public issue.

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PRODUCT DESIGN
DESIGN THINKING

Find out how product design can transform the way people work.