Experience design, product design, visual design, brand and logo design all start with empathy. Actually understanding your audience.

I often hear “We need to brand our product” Perfect, but why? What are you trying to achieve, and how does this help your user? Who do you want to reach and once you do, what do you say? See the forest for the trees, but never lose sight of them, or their leaves.

EdTech Graphic Design, UX Design, and Branding

Establishing a Canadian EdTech Startup through Visual and UX Design including custom Logo Design.

Creating the brand identity including visual designs, logo and illustration style for a company redefining how Canadians find and access not only education programs but funding and materials as well.

We got our hands dirty digging into the details and user experience. It’s hard work, but user research can produce invaluable insights into how your audience interacts with your product.

Ontario PSA Branding

Character Design, Graphic Design, and Logo Design for a WeatherNetwork Campaign about safe driving in Ontario.

A playful reminder that when the snow falls road conditions change. We created these characters along with a campaign that included a series of short videos that played in targeted locations across Ontario. Before we could determine how to help communicate their message, we had to first show up and listen.

Ontario PSA Branding
FinTech Brand Identity Design

This FinTech Startup needed a full Corporate Identity Re-Design. UX Design, Logo Design, Visual Design and custom illustrations.

They are prepared to radically disrupt the Insurance market. Smart, clean and modern best describes their approach to quoting insurance. Their corporate identity, including visual design and custom illustrations, needed to match. Not to mention a dynamic new logo design.