Specifically, your big idea and how it's presented to your audience. I often hear “We need to brand our company” Great, but why? What are you trying to achieve, and how does this help? Who do you want to reach and once you do, what do you say? See the forest through the trees, yes, but never lose sight of them, or their leaves.
Creating the brand identity including visual designs, logo and illustration style for a company redefining how Canadians find and access not only education programs but funding and materials as well.
We got our hands dirty digging into the details and user experience. It’s hard work, but user research can produce invaluable insights into how your audience interacts with your product.HOW IT WORKED
A playful reminder that when the snow falls road conditions change. We created these characters along with a campaign that included a series of short videos that played in targeted locations across Ontario. Before we could determine how to help communicate their message, we had to first show up and listen.SHOW ME MORE
They are prepared to radically disrupt the Insurance market. Smart, clean and modern best describes their approach to quoting insurance. Their corporate identity, including visual design and custom illustrations, needed to match. Not to mention a dynamic new logo design.SEE THE WORK