The online hub for learners and educators across Ontario
eCampusOntario, a not-for-profit corporation funded by the Government of Ontario to be a centre of excellence in online and technology-enabled learning for all publicly-funded colleges and universities in Ontario.
Designing a brand for an organization that is rapidly evolving and pivoting is a complex challenge. How do you create something that will be used for products and services that are still undefined?
A simple, playful illustration style that’s tailored towards each endeavour. A clear robust typeface, legible across all platforms. Finished off with a friendly, hand-crafted logo system that encourages the audience to explore fresh approaches to education in Ontario.
Meeting and learning through focus groups from both the student population and various levels of academia across Ontario offered insights into how various regions are viewed and how they access information and resources.
After establishing the brand identity and visual language we’re fully engaged in the online experience. In order to refine our direction we conducted a one week design sprint with eCampuseOntario’s team. This stage allowed us to explore many possibilities and ended with a prototype to put in-front of actual users who provided further guidance.